Category: DESIGN

Logo design for Maria Losurdo’s Pilates Studio in Altamura, Bari, Italy, a business dedicated to promoting physical and mental well-being through exercise.

The main symbol of the logo represents a stylized teal lotus, evoking the idea of vitality, freshness and tranquility.

The teal color was chosen to represent balance and harmony between mind and body, core values of Maria Losurdo’s Pilates Studio.

The logo was designed to be instantly recognizable and memorable. The use of the color teal and the stylized lotus shape make the logo distinctive and easily identifiable. In addition, the choice of a simple and elegant font for the studio name helps keep the audience’s attention on the main symbol of the logo.

Redesign of the cover of the territorial magazine of the Murgia area, La Nuova Murgia.

We had the pleasure of working with the editorial team of La Nuova Murgia to create a new cover that would best represent the identity of the magazine and the region it represents.

The choice was made to keep the iconic image of the Murgia, but to add more modern and eye-catching graphic elements, using natural and harmonious colors.

We used a modern and readable font for the title and subtitle, so as to ensure greater clarity and immediacy in communication, we chose to use bright colors to highlight the titles of the articles and headings, so as to make the cover more dynamic and appealing.

Thanks to the new cover design, La Nuova Murgia was able to attract more readers’ attention, ensuring greater visibility for the articles and columns within the magazine. The new cover represents a combination of the region’s tradition and modern publishing, ensuring a strong and immediate visual impact.